The Siri chatbot, internally codenamed “Campos,” will reportedly support both voice and text input. While Apple executive Craig Federighi had previously stated that Siri should not operate as a chatbot, favoring deeply integrated AI experiences instead, the company now appears to be revising its approach amid growing competition from rival AI chatbots.
Apple may also be reacting to potential competitive threats, as OpenAI is said to be preparing a move into hardware development under the leadership of former Apple design head Jony Ive.
The company has struggled to keep up in the AI race, delaying its personalized Siri rollout and spending much of last year evaluating AI technologies from firms such as OpenAI and Anthropic, before ultimately choosing Google’s Gemini as its AI partner.
